A Major Airline*

For some time, a fantastic opportunity appeared in the form of a major United States airline...then flew away due to various staffing changes there, among other reasons. My design direction went a playful route, introducing a mascot to the identity, as well as a quirky orange logotype. The rest of the identity system continued in this eclectic fashion, with a graphic motif inspired by airline windows and large, approachable typography. While we were sad to see them go, we enjoyed the incredible wealth of applications and design directions we produced.

* For reasons of privacy, I cannot reveal the name of the airline.

What I did

Communications audit
Identity directions
Print/screen/signage applications
Livery
Animation
Pitch book