A collection of blog posts from my S+G days

Simon and Seiden get Oscar fever

Originally posted on February 6, 2014
Tagged: Academy Awardsaudienceawardsbrandingdesignentertainmententertainment industryfilmfontsHollywoodiconic brandslogologo designOscarstypetypographyvisual identity

Wanderbrand: Discovering your neighborhood visual system

Originally posted on October 8, 2013
Tagged: brandbrand experiencecolordesignimagery

Tales of the Simplicity Sleuth: The case of the casino brand breakdown

Originally posted on August 7, 2013
Tagged: brandbrand alignmentbrand assetbrand misalignmentbranding

Brand self-awareness

Originally posted on June 10, 2013
Tagged: brand awareness, brand overhaul, brand self-awareness, branding, Pfizer, purpose, Ram Dass, Ramana Maharshi 

Seven words you should never say in branding (with apologies to George Carlin)

Originally posted on March 14, 2013
Tagged: beef, branding, content, green, guarantee, innovative, naming, service, transparency 

Simple is schmart

Originally posted on December 20, 2012
Tagged: Alan Siegel, brand simplicity, branding, brands, Hanukkah, holiday branding, simplicity, simplification 

Simplify and fly right

Originally posted on October 22, 2012
Tagged: air travel, brand experience, brand simplicity, branding, brands, communications, customer experience, customer experience strategy, Global Brand Simplicity Index, plain language, travel industry 

Six degrees of simplicity

Originally posted on September 25, 2012
Tagged: brandbrand experiencebrand loyaltybrand simplicitybranding

The new Pantheon

Originally posted on August 15, 2012
Tagged: Aphrodite, Apollo, Area, Artemis, Athena

Lightning round: Usain Bolt's might meme 

Originally posted on August 13, 2012
Tagged: BoltBoltingbrandBrand Boltbrand logo

The designer's tale

Originally posted on October 5, 2011
Featured in UnderConsideration's Quipsologies (October 2011)
Tagged: Bass, brand design, brand guidelines, brand identity, brand refresh

More stuff designers like

Originally posted on March 2, 2011
Tagged: brand design, Brand New, logo design, UnderConsideration 

Stuff designers like

Originally posted on January 18, 2011
Tagged: Applebrand identityDrawgergradientsgraphic design

Design technique battle royale: Snap-to-Point vs. Smart Guides

Originally posted on July 22, 2010
Tagged: Adobe Illustrator, design, design techniques

“The Prestige”: Creative brand magic in three acts

Originally posted on May 21, 2010
Tagged: AIGAlfred Bordenbrandbrand strategiesbranding