Buffalo Bill Center of the West

Nestled in William F. Cody’s namesake town of Cody, Wyoming, the Buffalo Bill Center of the West is an incredible, five museum tribute to the American West. From Plains Indian artifacts to firearms to Western art, the Center displays an impressive array of stories and perspectives on our history, past and present. 

When the Center approached us to help them unify their museums under one identity system and draw more visitors, we happily obliged. Over the course of about a year, we elevated their identity to a level consistent with their Smithsonian Affiliation by creating a new brand platform, name, logo, set of icons and other proprietary graphics. We then implemented this identity system throughout the museums, the research library and in an ad campaign that ran in neighboring states. On seeing the final identity, the 80-member board gave it a standing ovation.

Created on behalf of Siegel+Gale

       What I did

  • Strategy
  • Naming 
  • Identity
  • Iconography
  • Print/screen/signage applications
  • Guidelines
  • Implementation
  • Communicator training
  • Consulting