Marc Rosen Associates is an esteemed fragrance packaging and marketing company in New York. I entered a packaging contest that Mr. Rosen holds every year with the following product, developing everything from the name to the packaging (including the bottle prototyping) to the advertising.

Voodoo is about feminine mystique, the beguiling looks and mysterious ways that tease and entice. By using highly geometric forms, the fragrance packaging embodies contemporary interpretations rather than hokey assumptions about the practice of voodoo. 

The stripes represent rings of smoke encountered in rituals, and the raised dots allude to the “jujubes” found on voodoo dolls. 

      What I did

  • Identity
  • Name
  • Packaging
  • Print applications
  • POP display
  • Bottle production