Yumefit is the fitness company of Vince Peagler, a talented personal trainer based in Los Angeles, California whose personal philosophy is that “if you can dream it, you can achieve it.” The word “yume,” as defined by his wife (who is Japanese), roughly translates to “dream,” among other meanings. Working with a partner, I designed this logo to personify the Japanese “yume” character as an active, running figure within a moon-like holding shape. For the remaining brand identity elements, we created a pure, clean environment with powerful, silhouetted photography and large, thin, modern type. 

      What I did

  • Identity
  • Print/screen applications
  • Guidelines
  • Photo model