Identity system and guidelines for sought-after private trainer in Los Angeles
When personal trainer Vince Peagler III was searching for a name for his fitness company, his wife (who is Japanese-American) suggested the word “yume” (pronounced “you-may”). Meaning “dream,” it was the perfect fit for his personal philosophy — “If you can dream it, you can achieve it.”
Working with a partner, Eisuke Taki of Waterfall Creatives, I designed this logo to personify the kanji character as a running figure within a moon-like holding shape. For the remaining brand identity elements, we created a pure, clean environment with powerful, silhouetted photography and large, slim type.
Identity
Print and screen applications
Guidelines
Photo model for
promotional shoot
Consulting