Within a decade, Insight transitioned from a hardware reseller to a global technology solutions company. Their tremendous growth included multiple acquisitions of companies with disparate strategic foci and visual identities. Though they had recently rebranded, they needed additional help to integrate these new companies into the masterbrand, while evolving their approach to storytelling given their own shifting focus.

Alyson Schonholz, a strategic consultant I knew from Siegel+Gale, had already been working with Insight on their revised strategy when she asked me to join her in this project. Together, we revised their brand guidelines and produced numerous internal- and external-facing collateral to launch the new phase of Insight’s brand. We also conducted a multi-day, in-person training of their communications staff at Insight’s Arizona headquarters.

Project tasks

Creative strategy
Visual system migration and extension
Iconography
Infographics
Digital and print collateral design
(including a key white paper)
Brand guidelines extension
Communicator training