Event collateral and children’s program mascot and collateral for leading national organization for psoriasis research, education and support
My Dad has been a tireless advocate for the National Psoriasis Foundation ever since he discovered his condition and their ability to help provide the information he needed for treatment. I also have psoriasis, and wanted to do something to help the Foundation beyond participating in the awareness walks each year. So I approached them with a few ideas to help improve their visual system, from brand graphics to an expanded color palette to a mascot.
As it turned out, the Foundation had been thinking about creating a character to support current and prospective members of their youth program, Our Spot. Working with the Foundation’s education and communication team — as well as the youth group — I developed a leopard mascot that would grow along with the children into their teen years. A simplified mascot became the focal point of an activity workbook and sticker sheet I designed for the welcome kit, which launched in 2022 at an NPF conference in Chicago.
Mascot character design
in three parts
Additional support graphics
Color palette and logo
use guidance
Print collateral
Consulting