Logos, two apps and marketing collateral for foundation of beloved counterculture icon Ram Dass
Love Serve Remember Foundation is an organization dedicated to preserving the teachings of Neem Karoli Baba and Ram Dass, a beloved counterculture icon and spiritual teacher known for his seminal work “Be Here Now” and various charitable organizations.
After meeting its president at a retreat, the Foundation approached me to rebuild the Media Center section of their main site. During my analysis, it became clear that much more was needed to improve its functionality, design and conversation rate. So I rebuilt ramdass.org, from UX through design, including developing a unique iconography system. Combined with a new strategic approach for the Foundation — in collaboration with CRVD — this refresh resulted in an upswing in site traffic, retreat attendance and donations to the Foundation. Since then, I have created multiple successful projects for Love Serve Remember Foundation, including a new identity, digital ad campaigns, podcast network identities and two highly rated mindfulness apps.
Main identity
Podcast identities
Iconography
Digital ads
Website redesign
App UX and design
Consulting